Digital Marketing Manager – Data, Optimisation, UX, UI

<p><b>Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI</b></p><p><b>Top reasons to work for this software client:</b></p><ul><li>Basic salary to 55k per annum.</li><li>Remote based role.</li><li>Flexible 37.5 hours per week.</li><li>Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.</li><li>Award winning, fast paced collaborative Cybersecurity Software Business.</li><li>Joining at an exciting time of company growth.</li><li><b>Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI</b></li><li>Working closely with the Head of Marketing, Sales & Product Teams.</li><li>Opportunity to impact and propel your career, big emphasis on training & development.</li><li>Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional </li><li>Flexible hours - Including banking hours, shorter core hours on a Friday.</li><li>Duvet Days, Recognition Awards</li><li>Competitive Pension Scheme</li><li>Cash-back Healthcare Plan.</li></ul><p><b>Broad Core Responsibilities:</b></p><ul><li>Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads. </li><li>Shape user journeys whilst delivering on the GTM plan. </li><li>Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team. </li><li>Optimise the website for users as well as search engines.</li><li>Take ownership of the data architecture of the website / managing ongoing development. </li></ul><p><b>Expected Qualifications, Skills & Experience:</b></p><ul><li>B2B tech marketing experience. </li><li>Proven success in a data driven digital role.</li><li>Ability to turn best practice and research into executable action plans. </li><li>Experience in managing the digital tech stack and automation tools.</li><li>Enjoy collaborating with content, sales, and product teams.</li><li>Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).</li></ul><p><b>Highly desirable:</b></p><ul><li>Experience in the Cybersecurity Industry</li><li>Hands-on in-house PPC and SEO experience</li><li>Experience of working with tools such as Semrush, Hotjar, Zoominfo</li></ul> Salary: GBP 42000 - 66000 per year

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...