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Digital Marketing Manager – Data, Optimisation, UX, UI
<p><b>Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI</b></p><p><b>Top reasons to work for this software client:</b></p><ul><li>Basic salary to 55k per annum.</li><li>Remote based role.</li><li>Flexible 37.5 hours per week.</li><li>Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.</li><li>Award winning, fast paced collaborative Cybersecurity Software Business.</li><li>Joining at an exciting time of company growth.</li><li><b>Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI</b></li><li>Working closely with the Head of Marketing, Sales & Product Teams.</li><li>Opportunity to impact and propel your career, big emphasis on training & development.</li><li>Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional </li><li>Flexible hours - Including banking hours, shorter core hours on a Friday.</li><li>Duvet Days, Recognition Awards</li><li>Competitive Pension Scheme</li><li>Cash-back Healthcare Plan.</li></ul><p><b>Broad Core Responsibilities:</b></p><ul><li>Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads. </li><li>Shape user journeys whilst delivering on the GTM plan. </li><li>Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team. </li><li>Optimise the website for users as well as search engines.</li><li>Take ownership of the data architecture of the website / managing ongoing development. </li></ul><p><b>Expected Qualifications, Skills & Experience:</b></p><ul><li>B2B tech marketing experience. </li><li>Proven success in a data driven digital role.</li><li>Ability to turn best practice and research into executable action plans. </li><li>Experience in managing the digital tech stack and automation tools.</li><li>Enjoy collaborating with content, sales, and product teams.</li><li>Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).</li></ul><p><b>Highly desirable:</b></p><ul><li>Experience in the Cybersecurity Industry</li><li>Hands-on in-house PPC and SEO experience</li><li>Experience of working with tools such as Semrush, Hotjar, Zoominfo</li></ul> Salary: GBP 42000 - 66000 per year