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Director, ABM

May 9, 2026

*Job Summary**

We are seeking an experienced and dynamic Principal of Account-Based Marketing (ABM) for our North America Strategics segment to lead and execute ABM strategies targeting high-value strategic accounts. This role will be pivotal in driving revenue growth, enhancing customer engagement, and aligning marketing efforts with customer’s business and sales objectives. The ideal candidate will possess strong leadership skills, advanced analytical capabilities, and a proven track record of success in ABM.

Job Requirements

Develop and implement comprehensive ABM strategies tailored to high-value strategic accounts, ensuring alignment with sales goals and objectives.
Account segmentation determining 1:1, 1:few, or 1:Many tactics
Collaborate closely with sales leadership to co-develop marketing plans, participate in sales meetings, and ensure consistent messaging across teams.
Utilize advanced data analytics to gain insights into target accounts, track campaign effectiveness, and optimize strategies based on data-driven decisions.
Lead cross-functional teams, including central marketing, sales, partner, customer success, and other key stakeholders, to ensure a cohesive approach to targeting and engaging strategic accounts.
Stay ahead of ABM technology trends, evaluate and implement new tools and platforms to enhance targeting, personalization, and measurement capabilities.
Develop and oversee ABM strategies and plans. Leads the creation of ABM Playbook for North America.
Manage budgets and resources efficiently, justify investments, and demonstrate ROI from ABM activities.
Serve as a thought leader in ABM, industry marketing, sharing best practices, trends, and insights both internally and externally.
Develop and execute customer retention and expansion strategies, identifying upsell and cross-sell opportunities within strategic accounts.
Provide regular updates and reports to executive leadership, highlighting the impact of ABM initiatives on business outcomes and making strategic recommendations.
Ensure compliance with data privacy laws and ethical standards in all ABM practices.

Education

Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
ABM Certified preferred
12+ years of experience of B2B marketing, including account-based marketing, enterprise marketing, or related roles, with a proven track record of success.
Strong leadership with the ability to inspire and motivate cross-functional teams.
Advanced analytical skills and experience with data-driven decision-making.
Excellent communication and collaboration skills, with the ability to work effectively with diverse stakeholders and senior executives
In-depth knowledge of ABM technologies, tools, and best practices.
Strong customer-centric mindset with a focus on delivering exceptional customer experiences.
Results-oriented with a demonstrated ability to achieve measurable outcomes.
Adaptability and a willingness to embrace innovation and change.
*Compensation**

The target salary range for this position is 198,050 - 233,700 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies.

Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

*Equal Opportunity Employer**

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

*Why You'll Thrive at NetApp**

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people ope

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...