Marketing Head TCS Interactive

Marketing Head – TCS Interactive


We seek an experienced, results-driven marketing leader with strong B2B marketing expertise, exceptional communication skills, and technical acumen to drive global programs for TCS Interactive. This role requires a strategic thinker who can innovate and execute high-impact marketing strategies at scale.


About TCS Interactive:
The creative and engineering unit of Tata Consultancy Services, TCS Interactive helps brands lead with impact through AI-powered digital experiences and seamless brand journeys. Operating in 55 countries, with 20+ innovation studios and 500+ customers, we blend storytelling, technology, and data to deliver strong brand positioning, thought leadership, and high-ROI initiatives.


Role Overview:
As Marketing Head, you will develop and execute integrated global marketing strategies to strengthen brand positioning, accelerate demand generation, and deepen engagement. You will collaborate with internal teams (sales, solution practices, geo and industry marketing) and external stakeholders (media, influencers, partners), leveraging AI-driven tools for personalization and performance optimization.


Key Responsibilities:


Global Marketing Strategy
  • Build and execute plans covering branding, digital marketing, PR, analyst relations, events, social media, and account-based marketing (ABM).
  • Align initiatives with business goals; adapt messaging for regional markets while ensuring global consistency.
  • Use AI-powered tools for insights and campaign optimization.
Lead Generation & Engagement
  • Drive global lead-gen programs aligned with sales objectives.
  • Implement thought-leadership nurturing programs.
  • Manage event activations at TCS Interactive studios and key industry forums.
  • Execute digital campaigns and joint-marketing programs with partners.
Sales Enablement
  • Support ABM for key accounts; collaborate with sales leadership.
  • Provide account research, industry analysis, and competitive insights.
  • Develop sales collateral, messaging, and enablement tools.
  • Support large pursuits with tailored assets and executive engagement programs.
Thought Leadership & Executive Influence
  • Advise senior leadership with data-driven insights.
  • Create executive-level content reinforcing TCS’ leadership.
  • Build relationships with industry associations, academia, and media.
  • Engage analysts and represent TCS at global conferences.
Marketing Operations & Team Leadership
  • Lead and mentor a global team across time zones.
  • Manage budgets and track KPIs: lead volume, conversion rates, pipeline influence, ROI.
  • Maintain calend ars and ensure global-regional alignment.
  • Use AI analytics to optimize campaigns and content.
  • Develop case studies and customer references.


Success Metrics
  • Pipeline Growth: Marketing-influenced revenue.
  • Account Engagement: Campaign impact.
  • Brand Visibility: Rankings, influencer engagement, digital reach.
  • Demand Generation Efficiency: Cost per lead, conversion rates.
  • Event ROI: Returns from sponsorships and flagship events.


Qualifications
  • 15+ years in B2B marketing within consulting, professional services, or technology.
  • Proven success in global integrated campaigns.
  • Experience with AI-driven marketing tools preferred.
  • Strong communication and executive storytelling skills.
  • Strategic mindset with operational excellence.
  • MBA in Marketing, Business, or related field.
  • Leadership experience in matrixed organizations; collaborative and consensus-driven.


This is a unique opportunity to shape marketing strategy for a global technology leader. If you are passionate about technology, digital transformation, and marketing’s power to drive business impact, apply now.


Location: New York City Onsite


Salary Range is $170,000-$230,000 a year


#LI-NK1


Location
New York, NY
Job Function
CONSULTANCY
Role
Lead
Job Id
409926
Desired Skills
Marketing
Salary Range
$170,000-$230,000 a year
Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...