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Marketing Head TCS Interactive
- Build and execute plans covering branding, digital marketing, PR, analyst relations, events, social media, and account-based marketing (ABM).
- Align initiatives with business goals; adapt messaging for regional markets while ensuring global consistency.
- Use AI-powered tools for insights and campaign optimization.
- Drive global lead-gen programs aligned with sales objectives.
- Implement thought-leadership nurturing programs.
- Manage event activations at TCS Interactive studios and key industry forums.
- Execute digital campaigns and joint-marketing programs with partners.
- Support ABM for key accounts; collaborate with sales leadership.
- Provide account research, industry analysis, and competitive insights.
- Develop sales collateral, messaging, and enablement tools.
- Support large pursuits with tailored assets and executive engagement programs.
- Advise senior leadership with data-driven insights.
- Create executive-level content reinforcing TCS’ leadership.
- Build relationships with industry associations, academia, and media.
- Engage analysts and represent TCS at global conferences.
- Lead and mentor a global team across time zones.
- Manage budgets and track KPIs: lead volume, conversion rates, pipeline influence, ROI.
- Maintain calend ars and ensure global-regional alignment.
- Use AI analytics to optimize campaigns and content.
- Develop case studies and customer references.
- Pipeline Growth: Marketing-influenced revenue.
- Account Engagement: Campaign impact.
- Brand Visibility: Rankings, influencer engagement, digital reach.
- Demand Generation Efficiency: Cost per lead, conversion rates.
- Event ROI: Returns from sponsorships and flagship events.
- 15+ years in B2B marketing within consulting, professional services, or technology.
- Proven success in global integrated campaigns.
- Experience with AI-driven marketing tools preferred.
- Strong communication and executive storytelling skills.
- Strategic mindset with operational excellence.
- MBA in Marketing, Business, or related field.
- Leadership experience in matrixed organizations; collaborative and consensus-driven.