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Marketing Science Partner
Marketing Science Partner Responsibilities:
- Partner with advertisers and internal sales teams to develop and operationalize measurement learning agendas that connect advertising activity to business outcomes
- Design and execute incrementality experiments, including conversion lift and brand lift studies, to quantify the causal impact of Meta advertising campaigns
- Consult with clients on measurement feasibility, hypothesis formation, and interpretation of results from ad effectiveness studies
- Analyze large advertising datasets using statistical tools to surface patterns, validate measurement approaches, and generate actionable insights
- Translate complex measurement findings into clear, audience-appropriate narratives for client stakeholders across varying levels of analytical sophistication
- Drive adoption of preferred measurement methodologies, best practices, and Meta measurement products within assigned client verticals
- Collaborate with Meta product, research, and partnerships teams to pilot and scale new measurement capabilities tailored to advertiser needs
- Facilitate internal and external education workshops on measurement best practices, including experimental design, attribution, and auction dynamics
- Support clients in coordinating with third-party measurement vendors to ensure study design integrity and data quality
- Identify opportunities to align measurement strategy with client business priorities and provide input into team-level measurement goals and vertical roadmaps
Minimum Qualifications:
- 2+ years of experience designing or executing advertising measurement projects, including field experiments, lift studies, or attribution analyses
- 2+ years of experience analyzing and manipulating large datasets using SQL, R, Python, or comparable statistical tools to generate insights
- Experience communicating quantitative research findings and measurement recommendations to non-technical client or business stakeholders
- Experience working cross-functionally with sales, product, or research teams to deliver client-facing analytical solutions
- Experience with digital advertising measurement concepts such as incrementality testing, multi-touch attribution, media mix modeling, or experimental design
Preferred Qualifications:
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience working with advertisers in performance-driven verticals such as e-commerce, app technology, or gaming, with familiarity in mobile measurement and app campaign optimization
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Experience designing or evaluating panel-based or survey-based brand measurement studies in a digital advertising context
- Familiarity with AI-enabled analytical workflows and modern AI or large language model tools applied to data analysis or insight generation
- Experience collaborating with third-party measurement vendors or industry bodies on the development or validation of advertising effectiveness methodologies
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.