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Principal Marketo Consultant (Adobe Practice)

June 11, 2026

We are seeking an experienced Adobe Marketo Consultant to lead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The successful candidate will manage complex marketing projects, ensure seamless integrations, and drive digital marketing initiatives that support business growth. This role requires deep expertise in Marketo, Campaign Classic, and Campaign Ops and strong leadership and strategic direction in data governance, campaign execution, and system performance. The ideal candidate is a results-driven professional with a proven track record in large-scale Marketo implementations, data migration, and advanced marketing strategies. A passion for marketing automation, technical excellence, and a commitment to continuous improvement are key to success in this role.Key Responsibilities:<div>• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.</div><div></div><div>• Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.</div><div></div><div>• Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.</div><div></div><div>• Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.</div><div></div><div>• Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.</div><div></div><div>• Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.</div><div>• Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.</div><div></div><div>• Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.</div><div></div><div>• Create custom, use-case based Marketo system training and enablement programs.</div><div></div><div>• Mentor junior team members, fostering knowledge-sharing and professional development.</div><div></div><div>• Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.</div><div></div><div>Skills and Qualifications:• 10+ years of marketing automation experience, focusing on Adobe Marketo Engage.• Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.• Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.• Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.• Expertise with Marketo Measure (formerly Bizible), including general configuration & setup, custom CRM/Marketo integration, channel and stage mapping, touchpoint creation, attribution modeling, processing times and queues, and general best practices.• Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.• Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.• Bachelor's degree in Marketing or a related field.• Adobe Certified Professional - Marketo Engage required. *Please note this position is not eligible for any sort of sponsorship/Visas, ect. Preferred Qualifications:<div>• Experience with CRM platforms (Salesforce), multi-touch attribution models, and enterprise-level campaign strategies.</div><div></div><div>• Experience with the development and implementation of email and landing page template updates and content creation within Marketo Engage.</div><div></div><div>• Experience with API, Velocity Scripting, and custom integrations, across Marketo Engage.</div><div></div><div>• Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy.</div><div></div><div>• Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.</div></div>Primary Location City/State:Homebased - Conway, ArkansasAdditional Locations (if applicable):Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice <a href="https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf" target="_blank" rel="noopener noreferrer">here</a>.Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact <a href="mailto:recruit@acxiom.com" target="_blank" rel="noopener noreferrer">recruit@acxiom.com</a>.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...