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[Remote] Head of Growth, Coaches.com

June 30, 2026

Note The job is a remote job and is open to candidates in USA. Coaches.com is building a category-defining platform for coaching and is seeking a Head of Growth to lead their growth strategy. The role involves owning systems for driving qualified demand through various channels including paid acquisition, SEO, and conversion optimization, all aimed at expanding Coaches.com’s market presence. Responsibilities Own the growth strategy for Coaches.com across paid, organic, search, content, and conversion channels Build acquisition systems across multiple audiences, including commercial partners, consumers, and coaches Own and manage paid acquisition across Meta Ads and Google Ads Take responsibility for campaign strategy, account structure, audience testing, keyword strategy, creative testing, landing page alignment, retargeting, budget allocation, tracking, reporting, and performance optimization Manage agencies, contractors, or specialists while maintaining the technical depth to inspect the work directly Build the organic growth strategy for Coaches.com Own search visibility across high-intent coaching, consumer, partner, local, and category-specific searches Develop content architecture across landing pages, category pages, local pages, educational content, comparison pages, use-case pages, profile pages, and marketplace-style pages Own generative engine optimization, GEO, and AI-search visibility, ensuring Coaches.com is positioned to appear across modern search experiences, answer engines, and AI-driven discovery Partner with product, content, technical, and creative teams to ensure high-quality site architecture, internal linking, metadata, schema, crawlability, page quality, and search intent alignment Improve conversion across the full growth funnel, including ad click to landing page, landing page to lead, lead to booked call, booked call to enrollment, commercial inquiry to qualified opportunity, assessment completion, and profile creation Own testing across page structure, copy, calls to action, forms, assessments, trust signals, proof, offer framing, follow-up flows, and lead routing Partner closely with sales, enrollment, operations, product, and leadership to understand lead quality, objections, show rates, close rates, customer outcomes, and revenue impact Own growth reporting and performance visibility Track CAC, ROAS, LTV, payback period, funnel conversion, booked-call conversion, lead quality, pipeline, organic traffic, keyword rankings, page performance, profile acquisition, and revenue contribution Use data to identify what is working, where conversion is breaking down, and which growth opportunities should be prioritized next Create a growth operating rhythm built around clear goals, fast testing, disciplined measurement, and practical decision-making Skills Strong experience managing or directly overseeing Meta Ads and Google Ads Proven ability to drive measurable revenue growth through paid acquisition, SEO, content, conversion optimization, or full-funnel growth Deep working knowledge of CAC, LTV, ROAS, payback period, attribution, conversion rates, and revenue reporting Experience building or optimizing landing pages, lead generation funnels, booked-call funnels, assessment funnels, or high-intent acquisition flows Strong understanding of SEO, content SEO, technical SEO fundamentals, local SEO, search intent, and content architecture Experience working with agencies, contractors, writers, designers, media buyers, developers, or internal growth teams Ability to translate complex business models into clear positioning, compelling messaging, and high-performing campaigns Strong analytical ability, writing judgment, and commercial instincts Experience in health, wellness, coaching, fitness, digital products, marketplaces, education, high-ticket sales, lead generation, or consumer services Experience scaling both B2B and B2C acquisition channels Experience with marketplace growth, including both demand generation and supply acquisition Experience with consultative sales funnels, enrollment teams, call funnels, or appointment-based conversion Experience with generative engine optimization, AI-search visibility, programmatic SEO, local SEO, or large-scale content architecture Benefits Plus meaningful performance-based upside and long-term opportunity. Remote-first role. High-ownership position with direct exposure to leadership. Opportunity to build the growth engine for a premium domain and category-defining platform. Support from internal leadership, proven operating infrastructure, and a business model with meaningful real-world validation. Company Overview It was founded in undefined, and is headquartered in , with a workforce of 1001-5000 employees. Its website is https//www.coaches.com.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...