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[Remote] Sr Marketing Manager- New Member Growth Acquisition Strategy

June 30, 2026

Note The job is a remote job and is open to candidates in USA. BECU is a financial institution committed to serving its members and communities. They are seeking a Senior Marketing Manager to develop strategies for new member acquisition, blending data, creativity, and market awareness to drive sustainable growth and engagement. Responsibilities Shape Growth & Acquisition Strategy You’ll design integrated customer acquisition strategies that align with growth, revenue, engagement, and profitability goals across products and channels Drive Channel & Audience Strategy You’ll define channel strategies and recommend target audiences, channel mix, and investment levels to maximize reach and effectiveness across digital and traditional platforms Turn Insights into Actionable Plans You’ll translate business goals into clear marketing plans, forecasts, and performance targets that guide execution and success Forecasting & Performance Planning You’ll lead forecasting efforts, membership planning, and projections—ensuring strategies are grounded in data and aligned with enterprise goals Design Offer & Campaign Strategies You’ll build and refine offer strategies and go-to-market approaches that resonate with member needs and drive measurable outcomes Optimize Marketing Performance You’ll analyze ROI, CAC, and channel performance to continuously improve effectiveness, making data-driven adjustments and balancing key tradeoffs Evaluate Market & Competitive Landscape You’ll conduct competitive analysis and assess market trends, customer demand, and emerging opportunities to inform strategy Collaborate Across Teams You’ll partner with Product, Marketing, Analytics, Finance, and Operations to ensure strategies are integrated, scalable, and aligned to business objectives Manage Budgets & Financial Performance You’ll oversee marketing budgets, ensuring effective allocation, accurate tracking, and alignment with strategic priorities Influence with Insights You’ll deliver clear, compelling reporting and executive-level presentations that guide leadership decisions and shape business direction Lead & Mentor Others You’ll foster a culture of innovation, accountability, and collaboration by mentoring team members and strengthening cross-functional partnerships Skills Minimum requires a Bachelor's degree in Marketing, Business Administration, Finance, Economics, or Communications, or equivalent education-related experience Minimum 6+ years of experience in customer acquisition, strategy, marketing planning, analytics, or consulting roles Advanced degree in Marketing or Business Administration preferred Excellent business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities Acquisition marketing experience and demonstrated ability to develop and execute acquisition strategies that support growth, revenue, and profitability objectives Excellent written and presentation skills, including presentation development and delivery Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation Analytical skills with experience evaluating market opportunities, customer segments, and channel performance Background in consumer financial services (e.g., banking, lending, credit cards, insurance, fintech, or wealth) Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables Benefits 401(k) Company Match (up to 3%) 4% annual contribution to your 401(k) by BECU Medical, Dental and Vision (family contributions as well) PTO Program + Exchange Program Tuition Reimbursement Program BECU Cares volunteer time off + donation match Company Overview As a member-owned, not-for-profit financial cooperative, BECU is guided by the credit union philosophy of “people helping people.” In fact, putting people over profit guides our everyday business decisions. It was founded in 1935, and is headquartered in Tukwila, Washington, USA, with a workforce of 1001-5000 employees. Its website is https//www.becu.org/landing/fintech-incubator.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...