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Senior Manager, Brand Activation

June 23, 2026

Senior Manager, Brand Activation

Company Overview:

MotoGP Sports Entertainment Group is a leading sports entertainment company with exclusive commercial rights to the most exciting sport on earth. MotoGP™ is the premium class of two-wheel racing which sees the world’s best riders compete in events around the globe in front of a fanbase of 632 million. The 2026 calendar features 22 races across 18 countries and 5 continents and each event across the race weekend is broadcast live to more than 200 countries globally.

In July 2025 MotoGP was acquired by Liberty Media Corporation, the owners of Formula 1. Liberty’s acquisition of MotoGP marks a significant milestone, as it brings together the two most important motorsport championships in the world and marks an important next step for future growth.

Purpose of the Role

This is a rare opportunity to help shape how MotoGP is experienced by fans around the world, bringing to life a brand that is as fast, fearless and culturally magnetic as the sport itself.

At a pivotal moment in its evolution, MotoGP is entering an exciting new era. With the recent acquisition by Liberty Media, the group behind the global transformation of Formula One, the sport is primed to accelerate its international reach, cultural relevance and entertainment impact like never before.

This role sits at the heart of that transformation.

As Senior Manager, Brand Activation, you will play a central role in delivering MotoGP’s most visible and impactful brand moments. The experiences that define how fans feel, remember and connect with the championship. From Season Launches and Fan Districts to Fanzone entertainment, watch parties and special events, you will help turn MotoGP’s ambition into world‑class live experiences.

Working closely with the Brand Strategy and Brand Identity teams, you will translate MotoGP’s positioning and storytelling into high‑quality, emotionally powerful activations, ensuring consistency, authenticity and excellence across every market. You will collaborate with internal teams and external partners to raise the bar for how MotoGP shows up on the global stage. Not just as a motorsport, but as a premium global entertainment brand.

This is a role for someone who thrives in execution, understands the power of live experiences, and is excited by the opportunity to help define the next chapter across the broader global sports and entertainment landscape.

Key Responsibilities

Brand Activation Leadership

Own the planning and delivery of MotoGP’s key brand activations across the season .
Lead the execution of flagship moments such as Season Launch, Fan Districts, Watch Parties, Fanzone entertainment and special brand experiences .
Ensure all activations are fully aligned with MotoGP’s brand positioning, identity and storytelling framework .
Translate brand strategy into tangible, high‑impact fan experiences .

Experience Design & Quality Control

Define the creative ambition and experiential standards for each activation in collaboration with Brand Strategy and Brand Identity teams.
Ensure consistency of look, feel, tone and fan experience across different markets and formats.
Act as final guardian of executional quality , from concept to onsite delivery.

Stakeholder & Partner Management

Lead collaboration with local production companies, promoters, teams, venues and commercial partners .
Build strong working relationships with key stakeholders, ensuring clarity of roles, timelines and expectations.
Negotiate scopes, budgets and deliverables with suppliers and partners, balancing creativity, quality and efficiency.
Represent MotoGP’s brand confidently and consistently in every external interaction.

Cross‑Functional Collaboration

Work closely with Fan Engagement teams (Promoters Marketing, Teams Promotion, Influencers / Ambassadors, VIPs) to ensure activations are fully integrated.
Coordinate with Operations, Commercial, Digital, Content and Communications teams to deliver seamless, joined‑up experiences.
Ensure activation plans are aligned with operational constraints, commercial commitments and digital amplification strategies.

Project & Budget Management

Lead end‑to‑end project management for assigned activations, including timelines, budgets, risk management and delivery plans.
Manage multiple activations in parallel, maintaining control and clarity across complex workstreams.
Ensure activations are delivered on time, on budget and at the expected quality level .

Evaluatio

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