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Vice President, Demand Generation

June 8, 2026

Join to apply for the Vice President, Demand Generation role at Ryan.

Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service

The Vice President reports to the Chief Marketing Officer (CMO) and supports the CMO in developing and implementing comprehensive short and long range internal and external marketing plans to help increase brand awareness, drive growth, and improve Firm performance. This position is expected to uphold the mission and values established by the Firm.

This position assists the CMO with creation and management of a firm-wide marketing plan and budget, which is closely associated with the firm-wide growth plan, created by the CEO, COO, and Board of Directors.

Duties and Responsibilities, aligned with Ryan’s Key Results:

People

Build, mentor, and lead a high-performing global demand generation team, cultivating innovation, accountability, and career growth.
Promote an inclusive, collaborative culture that fosters modern marketing capabilities and continuous learning.
Collaborate with peers in brand, events, and communications to ensure alignment and best practice sharing.
Champion cross-departmental collaboration with Sales, Service Delivery, and Sales Operations teams to align on goals and streamline execution.
Provide clear strategic direction while developing pathways for growth and advancement.

Client

Design and execute integrated campaigns tailored to enterprise and mid-market segments, aligned with vertical industry strategies.
Translate tax policy changes and competitive insights into targeting, messaging, and new go-to-market opportunities.
Partner with Sales and Regional Leadership to deliver campaigns that address local market needs and capture emerging opportunities.
Create outbound and account-based marketing (ABM) strategies to drive net-new client acquisition, cross-sell, and upsell opportunities.
Partner with the Events team to align campaign and event plans, supporting with messaging and content development that drive client engagement and lead generation.

Value

Own and deliver pipeline growth targets through multi-channel programs (digital, paid media, webinars, ABM, and integrated campaigns).
Leverage data and analytics to evaluate and optimize campaign performance, lead quality, and funnel conversion.
Collaborate with marketing operations to enhance reporting and turn insights into improvements that increase marketing’s contribution to revenue.
Partner with Service Delivery to guide allocation of the demand generation budget within the P&L, ensuring resources are aligned to maximize ROI and support growth priorities.
Ensure brand consistency, positioning, and messaging across campaigns in collaboration with brand, events, and communications teams.
Other duties as assigned.

Education and Experience

Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
15+ years of progressive experience in B2B demand generation, marketing strategy, or go-to-market leadership with at least 5+ years in professional services.
Proven success in scaling global demand generation and ABM programs that deliver measurable pipeline and revenue growth.
Excellent project management, communication, and stakeholder influence skills with ability to align senior leadership and cross-functional teams.

Computer Skills

To perform this job successfully, an individual must have intermediate to advanced skills in Microsoft Word, Excel, Outlook, Access, PowerPoint, and Internet navigation and research.

Proficiency with marketing automation platforms (Eloqua, Marketo, HubSpot).
Strong experience with CRM tools, particularly Salesforce.
Familiarity with data visualization and analytics platforms (e.g., Tableau, Power BI, Google Analytics).
Working knowledge of SEO, paid search, social media platforms, and ABM tools (e.g., Demandbase, 6sense).

Additional Experience

Strong project management, communication, and stakeholder influence skills with the ability to align senior leadership and cross-functional teams.
Excellent organizational skills and attention to detail.
Excellent interpersonal skills with an ability to build strong relationships.
Integrity in high-profile collaborative execution of cross-functional deliverables.

Certificates and Licenses

Valid driver’s license required.
No formal certifications required; however, certifications in Pardot, Marketo, Eloqua, HubSpot, or Google Ads are a plus.
Leadership or digital marketing certifications (e.g., AMA PCM, Pragmatic Institute) are advantageous.

Supervisory Responsibilities

Directly manages a team of demand generation managers and campaign specialists.
Responsible for performance management, training, coaching, and resource planning.
Provides direction, feedback, and leadership in line with Ryan’s values and leadership principles.

Seniority level

Executive

Employment type

Full-time

Job function

Sales, Marketing, and Management

Industries

Financial Services, Business Consulting and Services, and Software Development

Referrals increase your chances of interviewing at Ryan by 2x.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...