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Vice President, Social Media - Disney+ & Hulu

May 9, 2026

Our Marketing team thrives on innovation, collaboration, and a deep understanding of the digital landscape. We are seeking a strategic and creative Vice President, Social Media to help lead the vision, strategy, and execution of our social media presence across Disney+ and Hulu.

This role is ideal for a bold, forward-thinking leader with deep experience in the direct-to-consumer business, who understands the evolving global social landscape and how social media directly fuels subscriber acquisition, retention and lifetime value. You will oversee a high-performing team and play a pivotal role in shaping how our streaming brands come to life on social media.

Key Responsibilities:

Social Strategy & Innovation

• Partner with internal teams and key stakeholders to establish a social framework and strategy that can guide global markets, while owning the end-to-end execution domestically.

• Define and evolve D+ and Hulu's social media strategy and voice, aligning with brand and content goals.

• Lead platform-specific strategies that drive engagement, community growth, and brand relevance while considering the shifting nature of the streaming landscape.

• Analyze audience behavior, content performance, and trends to inform strategy.

• Strategically connect our streaming library with cultural moments, ensuring our content remains relevant and top of mind for diverse audiences.

• Serve as a strategic partner to platform teams, maintaining close relationships to stay ahead of beta opportunities, new ad products, creator tools, commerce integrations, and evolving best practices.

• Demonstrate strong technology fluency across major and emerging social platforms, with a deep understanding of how platform capabilities, algorithms, and product roadmaps influence content strategy, distribution, and performance.

Creative Development & Execution

• Partner with creative leadership to develop compelling, platform-native content.

• Oversee content production-whether in-house or via agency partners-ensuring alignment with brand tone and objectives.

• Champion bold, breakthrough ideas that push the boundaries of what's possible on social.

• Closely align with the various creator workstreams to influence and ensure a clear throughline that connects to our overall social strategy.

Direct-to-Consumer & Streaming Leadership

• Translate content launches, tentpole moments, and always-on programming into social-first strategies that build buzz and drive social engagement.

• Partner closely with Growth, Lifecycle, Product, and Analytics teams to ensure social strategies align with subscription funnels, release cadences, and lifecycle moments.

• Leverage data and insights to optimize social performance against DTC KPIs, including reach, engagement, conversion, and fandom.

Team Leadership & Operations

• Act as editor in chief of D+ and Hulu editorial calendars and publishing strategies across all social channels.

• Mentor and develop a collaborative, high-performing team.

• Oversee performance reporting and use insights to optimize future campaigns.

• Manage external vendors and agencies to ensure best-in-class execution.

Audience Growth & Engagement

• Set clear global KPIs for audience development and content performance aligned with our segment's broader streaming strategy and corporate goals.

• Demonstrate the ability to think through a UGC lens to creatively amplify word-of-mouth conversation and organic audience engagement.

• Lead innovation projects that test new platforms and early-stage features.

• Implement new monetization opportunities in partnership with the global advertising teams.

Qualifications:

• 15+ years in digital and social marketing, with executive-level leadership experience.

• 5+ years managing mid-sized teams across multiple functions.

• 5+ years working in streaming / direct-to-consumer with demonstrated impact on audience or subscriber growth. Deep expertise in social media platforms, trends, and creative best practices.

• Strong understanding of how social media integrates into DTC growth, lifecycle marketing, and audience retention strategies.

• Experience collaborating with influencers to drive brand awareness.

• Deep understanding of the paid social landscape.

• Proven success in consumer marketing, preferably within media or entertainment.

• Strong analytical and communication skills, with a track record of presenting to senior leadership.

• Strong creative instincts and a passion for digital storytelling. Reference: ECNJOBID-66-249-70-97 in the application

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...